terminology
theory
history

Weltanschauung
Defining Style

This can be viewed as a designer's "style." In particular, their intellectual perspectives or approaches to design problems; shifting the focus away from a strict visual determinant. more...

Semiotics and Graphic Design
The Meat of the Message

As a people, we are sign using creatures. We decode meaning from compositions with subconscious ease.* We stop at red octagons, smoke in designated areas, and change our outlooks based on the season. Our desires and even our identities are being shaped and altered by the signs that surround us* more...

Jonathan Hildebrand
The Story Behind the Designer

Jonathan was born and raised in North Carolina and feels strong ties to the land and State that shaped his childhood. An avid draftsman and painter in his youth, Jonathan put down his brush to pursue another passion, language. As an undergraduate at UNC-Chapel Hill he studied Linguistics and Rhetoric. more...

portfolio
blog site
master's project

The Hildebrand
Freelance Website

This website servers as the main site for my freelance business as well as developing portfolio. You can view samples of my print, web, and branding work; as well as use the contact information to get in touch with me. Click here to visit the site.

The Hildeblog
The Chronicles of "Jon-ia"

The Hildeblog is the personal and professional blog spot for Jonathan Hildebrand and Hildebrand Designs. The blog takes a look at Graphic Design, Linguistics, Rhetoric, and other forms of communication and how they are used in everyday life. You can also get a glimpse of how I spent my time over here in Germany. more...

The Hildebook
A Text on "Visual Language"

The Hildebook is the culmination of my academic studies in communication theory and graphic design. This two-part book addresses both form and content as it applies to design theory and practice. It's my belief that design cannot function without both of these elements. I'm still working on the web version, but you can get a sneak peek here...