Weltanschauung

Defining Style

This can be viewed as a designer's "style." In particular, their intellectual perspectives or approaches to design problems; shifting the focus away from a strict visual determinant.

I find this approach to be personally relevant as my design approach focuses heavily on developing communication strategies, not just aesthetics. I believe that design is the synthesis of both form and content, and that communication should have both these elements.

Every piece of art or designed object must relate a message to its audience. It is this relationship where communication lies, and where I believe my experience with communication theory separates me from the rest of the crowd.

Weltanschauung

Defining Style

This can be viewed as a designer's "style." In particular, their intellectual perspectives or approaches to design problems; shifting the focus away from a strict visual determinant. more...

Semiotics and Graphic Design

The Meat of the Message

As a people, we are sign using creatures. We decode meaning from compositions with subconscious ease.* We stop at red octagons, smoke in designated areas, and change our outlooks based on the season. Our desires and even our identities are being shaped and altered by the signs that surround us* more...

Jonathan Hildebrand

The Story Behind the Designer

Jonathan was born and raised in North Carolina and feels strong ties to the land and State that shaped his childhood. An avid draftsman and painter in his youth, Jonathan put down his brush to pursue another passion, language. As an undergraduate at UNC-Chapel Hill he studied Linguistics and Rhetoric. more...